More than 85% of all visitors find websites by using search engines. MedNet's Search Engine Optimization (SEO) services focus on increasing the visibility of each of our clients' websites individually. Under certain search terms, MedNet clients hold the top five search positions. Some of our clients receive more than 2,000 visitors each month from search engine sources.

 

 

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Organic Search Positioning - SEO

Search Engine Optimization (SEO) involves the continuous modification of your website in an effort to make it as "visible" as possible to Google, Yahoo!, MSN-Live, AOL Search and other search engines.

 

The ultimate goal of MedNet SEO is to secure a first-page ranking for your website under your most important keywords. However, each search term on a search engine indexes hundreds of thousands or even millions of individual web pages. This list of pages is always growing, and search engines continuously groom their results by adjusting their ranking criteria (mathematical software algorithms).

 

Because of these constant changes, organic SEO results are transient. Accordingly, MedNet's Web Visibility Services specialists regularly study your search engine rankings and traffic reports and adjust numerous factors on your site to keep you as close to the top as possible.

 

 

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How do search engines rank websites?

There are several elements to each MedNet website that play a part in determining page rank. These include:

 

• Domain Names - Search engines will often highly rank ‘newjerseyplasticsurgery.com’ for the search terms ‘plastic surgery in New Jersey’ because many (in this case, all) of the search words are in the domain. It can be helpful to include keywords in your domain name, but remember that it needs to be short enough to be easily remembered.
   
• Content - The text on your website is arguably the most important element in obtaining successful organic placement on Google and Yahoo. Search engines look to deliver large amounts of information that's relevant to the user's search. The more detailed, unique content your website contains on your most important services, the better your chances of achieving a high ranking under those keywords. Special services such as Article Indexing and RSS News Feeds augment and update your content for further SEO benefit.
   
• Page Titles - MedNet's SEO team crafts titles for each page of your website that includes several relevant search terms. This has been shown to have a significant effect on organic placement.
   
• Number of Pages - Every page you add to your website augments the content on your site, increases the number of page titles containing keywords, and allows you to dedicate whole pages to your most important services—thus enhancing the search terms that can be indexed.
   
• Cross-linking - Cross-linking is a fundamental part of Google’s original search code and a main scoring element of their ranking algorithm. Google counts how many other websites link to a page and frequently awards higher scores to websites with many outside links, so long as those links are relevant to the search term. MedNet clients enjoy a cross-linking advantage as all of our clients are interlinked, providing volumes of information on many healthcare topics throughout our client network.
   
• Site Maps - Originally created to help visitors navigate websites without the use of graphic menus, site maps are now primarily XML code that provides search engines with clues on where to find content within your website and how important that content is to each page.
   
• META Tags & H-Tags - The original and the most visible way to index a website, META tags have lost much—but not quite all—of their value since their introduction. H-tags are more useful in indicating the importance of each content section on a webpage, which does factor in rank determination.
   
• Time on the Web - Search engines reward websites that have been indexed for years because they can depend on those web pages to be up and running when a visitor clicks on their link. Website age is one of the most important elements in procuring and maintaining a high rank under a search term.
   
• Other Elements - Numerous other items factor into organic search engine placement, including your website’s overall popularity (number of visitors), pay-per-click advertising (Search Engine Marketing - SEM), and more.
  

 

 

 

Geography

MedNet's Web Visibility Services Group employs all of the above elements when optimizing your website, but we also add one very important other component to the mix: locality. MedNet targets your website at patients who are looking for your services in the geographic area(s) in which you're located.

 

 

 

Article Indexing

Including articles or scientific papers that you have written (no matter how long ago) on your website can have a powerful effect on search ranking. These documents generally contain large amounts of detailed, unique, relevant content that is associated with your name. MedNet's article indexing service creates a webpage for each article and optimizes each page for maximum visibility within Google, Yahoo and MSN-Live. When patients follow the link to one of your article pages in their search results, they're just a click away from your home page.

 

NOTE: Copyrights to articles may be held by the publisher, regardless of the author. It may be necessary for the client to obtain permission to publish articles on their websites.

 

 

 

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Tracking Your SEO Positioning

While organic results in search engines will constantly vary by keyword, the goal is that over time, your positions will become consistent. These efforts require constant monitoring of your positions and periodic adjustments to your website in order to "freshen" its rank.

 

MedNet Web Visibility Services provides you with SEO Position Reports that detail your current rankings by both search term and search engine. MedNet Site Analytic reports identify how visitors get to your website, which pages they viewed, and which search engines they arrived from. Additionally, SEO services include scheduled consultations with MedNet's SEO analysts to ensure that our efforts are meeting your objectives.

 

 

 

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Important SEO Disclaimers

While MedNet provides its best efforts to obtain rankings within the first three pages, ultimately it is the search engines that determine the actual position. Please note that MedNet is unable to guarantee any positioning for organic SEO services. The only way to guarantee placement is through targeted SEM campaigns.

 

 

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For More Information

For more information about SEO, SEM and MedNet Site Analytics, complete our online contact form.